So,  this blog rarely bothers with the inconsequentials of my professional life but from time to time, Big Business bellows, groans and kicks his stall so hard that he is difficult to ignore.

Today research at the university was featured on the front page of Nature.

Deep fry

This has provoked a well orchestrated media splurge. For example:

http://www.economist.com/news/science-and-technology/21660955-studying-cephalopods-may-illuminate-evolution-brains-all-sorts-tentacles

More of the same at :

http://www.oist.jp/news-center/media-links/first-cephalopod-genome-decoded

Thanks Joykrit who wrote:

http://www.oist.jp/news-center/press-releases/decoding-genome-alien